A cinematic product launch animation for a smart home device. Featuring dramatic lighting reveals, 360° rotation, and feature highlight sequences for a Kickstarter campaign.
The Challenge
The startup needed high-end product visuals comparable to Apple-level CGI but at a fraction of studio cost. Physical prototypes were not yet ready for traditional photography.
The Solution
Built the device in Blender with photorealistic PBR materials, HDR studio lighting, and multi-pass rendering. Designed a 60-second reveal sequence with 4 feature highlight moments.
Process
1
Concept2
Modeling3
Texturing4
Animation5
Rendering6
DeliveryProject Video
Tools Used
BlenderCycles RenderDaVinci Resolve
The Result
The Kickstarter campaign exceeded its $150,000 goal within 48 hours. The CGI was cited in 3 tech media articles as "some of the best product visualization we've seen at this funding stage."